YOHANA MELITA SILALAHI; ATIKA AINI NASUTION; ZAHARA MEUTIA. The Influence of Marketing Strategy and Service Effectiveness on Consumer Satisfaction at Lotte Grosir Medan. Global Management: International Journal of Management Science and Entrepreneurship, [S. l.], v. 1, n. 4, p. 01–17, 2024. DOI: 10.70062/globalmanagement.v1i4.22. Disponível em: https://management.ifrel.org/index.php/GlobalManagement/article/view/22. Acesso em: 28 mar. 2026.