ZATU KIASATI; AIDA SARI. The Effect of Live Streaming, Content Marketing, and Customer Trust on Purchase Decision Among Generation Z Users of Social Commerce on TikTok. Global Management: International Journal of Management Science and Entrepreneurship, [S. l.], v. 2, n. 2, p. 127–135, 2025. DOI: 10.70062/globalmanagement.v2i2.221. Disponível em: https://management.ifrel.org/index.php/GlobalManagement/article/view/221. Acesso em: 3 mar. 2026.