WAHYU DWI SULINDRA; SARI WULANDARI; SUHAILA HUSNA SAMOSIR; ADRIAL FALAHI. The Influence of Brand Image, Product Innovation and Lifestyle on Purchasing Decisions Purchase of Iphone Smartphones in Patumbak Village, Deli Serdang Village. Global Management: International Journal of Management Science and Entrepreneurship, [S. l.], v. 3, n. 1, p. 29–35, 2026. DOI: 10.70062/globalmanagement.v3i1.514. Disponível em: https://management.ifrel.org/index.php/GlobalManagement/article/view/514. Acesso em: 3 mar. 2026.