GRANT EVANS; BOIKE REHBEIN; MARC ASKEW. The Role of Consumer Behavior in Shaping Entrepreneurial Marketing Strategies in the Digital Age. Global Management: International Journal of Management Science and Entrepreneurship, [S. l.], v. 1, n. 1, p. 01–07, 2024. DOI: 10.70062/globalmanagement.v1i1.68. Disponível em: https://management.ifrel.org/index.php/GlobalManagement/article/view/68. Acesso em: 3 mar. 2026.