Rahel Bela Krisna Br. Situmorang and Yuniarti Fihartini (2025) “Examining the Impact of Integrated Marketing Communi-cation on Consumers’ Purchase Intention: Evidence from Nutrisari in Lampung Province”, Global Management: International Journal of Management Science and Entrepreneurship, 2(2), pp. 65–73. doi: 10.70062/globalmanagement.v2i2.206.