Tri Wahyu Apriyani, Hesti Respatiningsih and Dewi Shanti Nugrahani (2025) “Measuring Generation Z’s Purchasing Decisions on Fashion Products on TikTok Live Streaming”, Global Management: International Journal of Management Science and Entrepreneurship, 2(3), pp. 145–154. doi: 10.70062/globalmanagement.v2i3.342.