Tri Wahyu Apriyani, Hesti Respatiningsih, Dewi Shanti Nugrahani. Measuring Generation Z’s Purchasing Decisions on Fashion Products on TikTok Live Streaming. GlobalManagement [Internet]. 2025 Aug. 22 [cited 2026 Mar. 3];2(3):145-54. Available from: https://management.ifrel.org/index.php/GlobalManagement/article/view/342