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  • Measuring Generation Z’s Purchasing Decisions on Fashion Products on TikTok Live Streaming

    Tri Wahyu Apriyani,  Sekolah Tinggi Ilmu Ekonomi Rajawali Purworejo,  Indonesia
    Hesti Respatiningsih,  Sekolah Tinggi Ilmu Ekonomi Rajawali Purworejo,  Indonesia
    Dewi Shanti Nugrahani,  Sekolah Tinggi Ilmu Ekonomi Rajawali Purworejo,  Indonesia
    145-154
    2025-08-22
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