Analysis of Purchase Probability for Reworked Clothing in Implementing SDGs Among Generation Z
DOI:
https://doi.org/10.70062/harmonymanagement.v2i3.351Keywords:
Conceptual Understanding of the SDGs, Income, Product Quality, Reworked Clothing, Willingness to PayAbstract
Reworked clothing refers to the process of taking existing garments or textiles and transforming them into new clothing. Wearing reworked clothing is one of the best ways to reduce fashion waste while creating unique and environmentally friendly apparel. Generation Z is a digital generation that tends to express themselves through the clothing they wear. This study explains the simultaneous and partial effects of the variables willingness to pay, income, product quality, and conceptual understanding of the SDGs on the purchase probability for reworked clothing. The research was conducted on 100 respondents in South Jakarta who followed the Instagram account @make.them.jealous by distributing an online Google Form questionnaire, with data analysis performed using SPSS software. The purpose of this study was to determine the simultaneous and partial effects of the independent variables on the dependent variable. The results showed that willingness to pay, income, product quality, and conceptual understanding of the SDGs simultaneously had a significant effect on the purchase probability for reworked clothing. However, willingness to pay and income did not have a partial effect on purchase probability for reworked clothing, while product quality and conceptual understanding of the SDGs had a significant partial effect on the purchase probability for reworked clothing.
References
Andiana, I., & Yuliarmi, N. (2022). Pengaruh pelatihan dan penggunaan teknologi terhadap produktivitas dan keberlanjutan UMKM di Kota Denpasar. E-Jurnal Ekonomi Pembangunan Universitas Udayana (Unud), 11(3), 1369–1389. https://doi.org/10.24843/EEP.2022.v11.i04.p07
Azizah, S. (2018). Pelatihan ekonomi dengan memanfaatkan pakaian bekas menjadi dompet (Tesis). Universitas Bina Sarana Informatika.
Badan Pusat Statistik. (2023). Jumlah penduduk menurut jenis kelamin dan kabupaten/kota di Provinsi DKI Jakarta 2021–2023.
Badan Pusat Statistik. (2024). Kota Jakarta Selatan dalam angka.
Badan Pusat Statistik. (2024). Statistik pendapatan Februari.
Chaturvedi, A., Kulshreshtha, K., & Tripathi, V. (2020). Sustainable apparel consumption among young adults in India: The role of environmental concern, knowledge and subjective norms. Young Consumers, 21(4), 403–420. https://doi.org/10.1108/YC-03-2020-1110
Fernandez-Cruz, F., & Diaz, M. (2016). Teachers Generation Z and their digital skills. Media Education Journal. https://doi.org/10.3916/C46-2016-10
Firdaus, M. (2009). Manajemen agribisnis. Jakarta: Bumi Aksara.
Ghozali, I. (2011). Aplikasi analisis multivariate dengan program IBM SPSS 17. Semarang: Badan Penerbit Universitas Diponegoro.
Ismail, M. (2020). Generasi milenial dan tantangan pekerjaan di era gig economy. Jurnal Ekonomi dan Sosial, 9(1), 45–53.
Kotler, P., & Armstrong, G. (2012). Principles of marketing. Essex: Pearson Education Limited.
Kotler, P., & Keller, K. (2012). Marketing management. Boston: Prentice Hall.
Le. (2022). The history of reworked clothing: Who wore it first, and why. The Upcycling Magazine.
Mankiw, G., et al. (2012). Pengantar ekonomi makro. Jakarta: Salemba Empat.
Manurung, M., & Rahardja, P. (2008). Pengantar ilmu ekonomi: Mikroekonomi dan makroekonomi. Jakarta: Lembaga Penerbit Fakultas Ekonomi Universitas Indonesia.
McNeill, L., & Moore, R. (2015). Sustainable fashion consumption and the fast fashion conundrum: Fashionable consumers and attitudes to sustainability in clothing choice. International Journal of Consumer Studies, 39(3), 212–222. https://doi.org/10.1111/ijcs.12169
Ngo, L. V., Nguyen, T. M., Nguyen, L. N., & Hoang, H. T. (2024). A green consumption behavior model for Vietnamese youth in the context of sustainable fashion. PLOS ONE, 19(3).
Ningrum, G., Ayuningsasi, A., & Wenagama, I. (2020). Faktor-faktor yang mempengaruhi pendapatan pedagang bidang fashion di Kota Denpasar. E-Jurnal Ekonomi Pembangunan Universitas Udayana (Unud), 9(1), 147–176.
Nirwana, S. (2015). Regresi logistik multinomial dan penerapannya dalam menentukan faktor yang berpengaruh pada pemilihan program studi di Jurusan Matematika UNM (Tesis). Universitas Negeri Makassar.
Nurhalim, A. (2022). Faktor yang mempengaruhi keputusan pembelian pada Generasi Z dan Generasi Milenial di Indonesia terhadap Zara. Jurnal Bina Manajemen, 10(2), 26–41.
Oktarina, R., & Setiadi, H. (2021). Pengaruh gaya hidup dan literasi keuangan terhadap perilaku konsumtif mahasiswa. Jurnal Ilmiah Ekonomi dan Bisnis, 18(2), 112–119.
Pencarelli, T., Taha, V. A., Škerháková, V., Valentiny, T., & Fedorko, R. (2020). Luxury products and sustainability issues from the perspective of young Italian consumers. Sustainability, 12(1), 245. https://doi.org/10.3390/su12010245
Prayitna, I., & Widanta, A. (2022). Pengaruh konsumsi, produksi dan kurs Dollar Amerika Serikat terhadap impor beras di Indonesia. E-Jurnal Ekonomi Pembangunan Universitas Udayana (Unud), 11(7), 2509–2539.
Reichart, E., & Drew, D. (2019). By the numbers: The economic, social and environmental impacts of "fast fashion".
Rosidah, A., & Suhartini, D. (2021). Desain upcycle pakaian bekas sebagai fashion berkelanjutan. E-Journal, 10(3), 183–191.
Rusiadi, S., et al. (2016). Metode penelitian: Manajemen, akuntansi dan ekonomi pembangunan. Medan: USU Press.
Sánchez-Teba, E. M., Palacios-Florencio, B., & Velasco, M. C. R. (2021). Sustainable consumption and the attitude-behaviour gap phenomenon: A bibliometric approach. Sustainability, 13(2), 956.
Saputra, A. (2022). Pengaruh persepsi dan penerimaan terhadap keputusan pembelian sepeda motor pada jasa leasing PT. FIF (Federal International Finance) Pos Ujung Tanjung menurut ekonomi syariah (Tesis). UIN Sultan Syarif Kasim Riau.
Saputra, V. (2021). Eksistensi reworked fashion sebagai alternatif ramah lingkungan. Eco Wear.
Setiani, V. (2016). Kajian keputusan pembelian konsumen pada pakaian impor (Tesis). Universitas Kristen Satya Wacana.
Smith, A. (1776). The wealth of nations. London: W. Strahan and T. Cadell.
Spitznagel, E. (2020, January 25). Generation Z is bigger than millennials — and they're out to change the world. New York Post.
Sudarsono. (1983). Pengantar ekonomi mikro. Jakarta: LP3ES.
Sugiyono. (2013). Metode penelitian pendidikan (Pendekatan kuantitatif, kualitatif, dan R&D). Bandung: Alfabeta.
Sugiyono. (2017). Metode penelitian kuantitatif, kualitatif, dan R&D. Bandung: CV. Alfabeta.
Sukirno, S. (2006). Teori pengantar mikro. Jakarta: Raja Grafindo Persaja.
Sukirno, S. (2016). Mikroekonomi teori pengantar. Depok: Rajawali Pers.
Tjiptono, F. (2017). Strategi pemasaran (Edisi 4). Yogyakarta: Andi.
Todaro, M. P., & Smith, S. C. (2015). Economic development (12th ed.). Boston: Pearson.
United Nations. (2023). The 17 goals sustainable development goals.
Varian, H. R. (2014). Intermediate microeconomics: A modern approach (9th ed.). W. Norton & Company.
Wiederhold, M., & Martinez, L. F. (2018). Ethical consumer behaviour in Germany: The attitude-behaviour gap in the green apparel industry. International Journal of Consumer Studies, 42(4), 419–429. https://doi.org/10.1111/ijcs.12435
Wijoyo, H., et al. (2020). Generasi Z & revolusi industri 4.0. CV Pena Persada.
Wirawan. (2016). Cara mudah memahami statistika ekonomi dan bisnis (Statistika deskriptif) (Edisi 4). Denpasar: Keraras Emas.
