The Effect of Accessibility, Digitalization, and Business Location on Traders’ Income at the Ubud Thematic Market
DOI:
https://doi.org/10.70062/harmonymanagement.v2i3.366Keywords:
Accessibility, Business Location, Digitalization, Income, MicroeconomyAbstract
The Ubud Thematic Market is one of the traditional markets that serves as both an economic hub and a tourist destination in Gianyar Regency, Bali Province. This market not only functions as a place for buying and selling transactions but also as a platform for the development of micro-enterprises and the promotion of local culture. However, not all traders have experienced optimal income growth, making it necessary to identify the factors that influence it. This study aims to analyze the effect of accessibility, digitalization, and business location on traders’ income at the Ubud Thematic Market. A quantitative approach was employed, using a survey method through questionnaires distributed to 100 respondents who are active traders at the market. The collected data were analyzed using multiple linear regression analysis to examine the extent to which the independent variables affect traders’ income as the dependent variable. The results show that simultaneously, accessibility, digitalization, and business location have a positive and significant effect on traders’ income at the Ubud Thematic Market. Furthermore, partially, each variable also demonstrates a positive and significant effect on traders’ income. Therefore, market development strategies should not focus solely on one aspect but rather optimize the three factors in an integrated manner to achieve more optimal and sustainable outcomes.
References
Achmad, W. (2023). Msmes Empowerment Through Digital Innovation: The Key to Success of E-commerce in Indonesia. Daengku: Journal of Humanities and Social Sciences Innovation, 3(3), 469-475. https://doi.org/10.35877/454ri.daengku1742
Adebayo, A. A., Greenhalgh, P., Muldoon-Smith, K., & Oyedokun, T. (2022). Towards Attaining Sustainable Retail Property Locations: The Relationships between Supply, Demand, and Accessibility of Retail Spaces. Sustainability (Switzerland), 14(7), 7-10 https://doi.org/10.3390/su14073846
Adrianus S. Girikallo, Mahdalena, Ahmad Faqih Udin, Mohammad Abdul Mukhyi, La Ode Asrun, C., & I Wayan Kayun Suwastika, Sri Anawati, Dwi Astarani Aslindar, M. F. (2023). Buku Ajar Ekonomi Mikro. In PT. Literasi Nusantara Abadi Grup.
Aksarayli, M., & Pala, O. (2023). a Hybrid Multi-Objective Optimization Approach for. University of Relizane Research Square, 5(2), (457–463). https://doi.org/10.21203/rs.3.rs-3222111/v1
Aman, I., Yuvita, Y., & Hafd, A. (2023). Efektivitas Penggunaan Quick Response Indonesia Standard (QRIS) di Pasar Tradisional Pabaeng-Baeng Kota Makassar. ECo-Buss, 6(2), 870–881. https://doi.org/10.32877/eb.v6i2.1052
Armada, S., Rozi, C., Hadityo, C. H., Direja, D. S., & Mayangjati, I. (2024). Pemberdayaan UMKM Dengan Fokus Pada Peran Wanita: Inovasi Digitalisasi Pemasaran di Kecamatan Kebon Pedas, Sukabumi. Blantika: Multidisciplinary Journal, 2(3), 311-316. https://doi.org/10.57096/blantika.v2i3.108
Ayuningsasi, A. A., Prisintya, D. S., (2023). Analisis Beberapa Faktor Yang Mempengaruhi Pendapatan Pedagang Di Pasar Sindu Desa Sanur. Public Service and Governance Journal, 4(2), 128-137
Badan Pusat Keuangan Provinsi Bali. (2023). Jumlah Pedagang Pasar Tematik Ubud. Maret. Provinsi Bali. Denpasar.
Badan Pusat Statistik Provinsi Bali. (2023). Penggolongan Pendapatan Penduduk (Rupiah). Maret. BPS Provinsi Bali. Denpasar.
Budiarnaya, P., & Ardianto, I. W. (2023). Analisis Faktor-Faktor Yang Mempengaruhi Pemilihan Moda Transportasi Pengunjung di Pasar Mas Ubud Gianyar. Jurnal Teknik Industri: Jurnal Hasil Penelitian Dan Karya Ilmiah Dalam Bidang Teknik Industri, 9(2), 615. https://doi.org/10.24014/jti.v9i2.24771
Bupati Gianyar. (2023). Rencana Detail Tata Ruang Kecamatan Ubud Tahun 2023-2043.
Busthanul, N., Rukmana, D., Mappatunru, W. R., Nadja, R. A., & Saadah, S. (2023). Keberdayaan dan Keterlibatan Perempuan Dalam Pertanian di Desa Moncongloe Bulu, Kecamatan Moncongloe, Kabupaten Maros. Journal of Agricultural and Rural Economy, 1(1), 24-31. https://doi.org/10.11594/agre.2023.v1i1.24-31
Chaffey, D. (2019). Digital Business and E-Commerce Management. Pearson Book.
Christover, Aji Syarif Hidayattulah, & Indah Mawarni. (2023). Penerapan Konsep-Konsep Digitalisasi dalam Pelayanan Publik di Kantor Desa Manunggal Jaya Kecamatan Tenggarong Seberang Kabupaten Kutai Kartanegara. Journal of Research and Development on Public Policy, 2(2), 199–214.
Cresswell, John W. (2013). Qualitative Inquiry and Research Design (Third Edition). Sage.
DetikBali. (2023). https://www.detik.com/bali/bisnis/d-6731009/pedagang-di-lantai-2-pasar-rakyat-tematik-ubud-mengeluh-sepi-pengunjung
Dinas Koperasi Usaha Kecil dan Menengah Provinsi Bali. (2023). Data Keragaman UMKM di Bali Menurut Kabupaten/Kota Tahun 2021-2023
Dwijayanti, N. made A., Mariani, W. E., & Utami, N. M. M. A. (2022). Penggunaan Sistem Pembayaran E-Money Berbasis Server Untuk Mendukung Gerakan Cashless Society Pada Generasi Milenial. E-Jurnal Ekonomi Dan Bisnis Universitas Udayana, 13(10), 1270. https://doi.org/10.24843/eeb.2022.v11.i10.p11
Etty, I., (2018). The Survival of Small-Scale Retailers in Traditional Markets : A Case Study of Indonesia. Jurnal Ekonomi Pembangunan : Kajian Masalah Ekonomi dan Pembangunan, 19(1), 23-24.
Faruk, A., & Dwi Warsitasari, W. (2022). Analisis Faktor-Faktor Yang Mempengaruhi Pendapatan Pedagang Pasar Makam Gus Dur Kabupaten Jombang. Sibatik Journal: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan, 1(10), 2287–2300. https://doi.org/10.54443/sibatik.v1i10.338
Fauzi, A., Safari, I. M., Utami, M., Anarsyah, T. P., & Salwa, S. A. (2023). Analisis Pengaruh Elastisitas Permintaan Dan Penawaran Terhadap Usaha Mikro, Kecil, Dan Menengah (UMKM). Jurnal Ekonomi Dan Manajemen, 2(2), 59–69.
Ghosh, A., & McLafferty, S. (1987). Location Strategies for Retail and Service Firms. Lexington Books.
Ghozali, I. (2013). Aplikasi Analisis Multivariate dengan Program IBM SPSS 21 (Edisi 7). Semarang : Universitas Dipenogoro.
Ghozali, I. (2018). Aplikasi Analisis Multivariate dengan Program IBM SPSS 25 (Edisi 9). Semarang : Universitas Dipenogoro.
Hamizar, A. (2023). Komparasi Efektivitas Strategi Pemasaran Pedagang Kaki Lima Pasar Tradisional. Advantage: Journal of Management and Business, 1(2), 39–48. https://doi.org/10.61971/advantage.v1i2.17
Irfan, B. and Anirwan, A. (2024). Explorasi Implementasi Digitalisasi Desa: Studi Literatur. Indonesian Journal of Intellectual Publication, 5(1), 1-8. https://doi.org/10.51577/ijipublication.v5i1.546
Kementerian Keuangan. Kajian Ekonomi & Keuangan. (2021). Indonesia
Khoiriyah, D. N., Amalia, F. (2023). Pendapatan Melalui Kredit UMKM di Indonesia Tahun 2016 dan 2019 The Impact of Financial Inclusion and Literacy Toward Income Inequality Through Indonesian MSMEs Credit in 2016 And 2019. Jurnal Riset Ekonomi dan Bisnis, 16(1), 16–31.
Liao, C., Dai, T., Zhao, P., & Ding, T. (2021). Weighted Centrality and Retail Store Locations in Beijing, China: A Temporal Perspective From Dynamic Public Transport Flow Networks. Applied Sciences (Switzerland), 11(19), 20-21 https://doi.org/10.3390/app11199069
Lubis, M. M., Sarie, F., Judijanto, L., & Ramlan, W. (2023). The Effect of Agricultural Policy, Infrastructure, and Market Quality on The Sustainability of Food Crop Farming in West Java. West Science Interdisciplinary Studies, 1(11), 1128-1137. https://doi.org/10.58812/wsis.v1i11.343
Ma’arif, S. (2023). Analisis Faktor-Faktor Yang Mempengaruhi Pendapatan Pedagang Pasar Bandaro Ungaran Kabupaten Semarang. Economic Education Analysis Journal, 4(1), 30-38.
Maftukhah, I. (2024). Digitalisasi Sistem Pelayanan Terpadu Satu Pintu (PTSP) Pada Layanan Pendidikan di Kantor Kementerian Agama Kabupaten Malang. E-Jurnal Universitas Islam Negeri Malang, 15(1), 37–48.
Mankiw, N. Gregory (2018). Principles Of Economics (8th edition). Boston:Cengage Learning.
Mantra, I. B. N., Widiastuti, I. A. M. S., & Handayani, N. D. (2022). Pelatihan Pemasaran Busana Bali melalui Media Sosial pada Masa Pandemi Covid-19. JPPM (Jurnal Pengabdian Dan Pemberdayaan Masyarakat), 5(2), 339. https://doi.org/10.30595/jppm.v5i2.10908
Marhaeni, A. A. 1. N. & Yuliarmi, N. N. (2019). Metode Riset (I ed.), Denpasar. CV. Sastra Utama.
Martaleni, M., Hadiyati, E., Pertiwi, Y. I., & Kerti Yasa, N. N. (2021). Role of tourist motivation as mediating variable on visitor decisions at Indonesian tourism village. Innovative Marketing, 17(3), 88–98. https://doi.org/10.21511/im.17(3).2021.07
Mukhyar, & Puspita, Y. (2022). Analisis Ekonomi Entrepreneurship. Jurnal Ar-Ribhu, 5(2), 372–384. https://doi.org/10.46781/ar-ribhu.v5i2.658
Muktadir, M. H., & Usman, M. (2023). Dampak Kebijakan Revitalisasi Pasar Tradisional Terhadap Kondisi Ekonomi Pedagang Pasar Tani Kota Bandar Lampung. Journal on Education, 6(1), 6701–6711. https://doi.org/10.31004/joe.v6i1.3898
Mulyana, J. U. (2023). Faktor – Faktor yang Mempengaruhi Keputusan Pembelian Produk di Marketplace Shopee (Studi pada Mahasiswa Universitas Tribhuwana Tunggadewi). Journal of Indonesian Economic Research, 1(2), 92–104. https://doi.org/10.61105/jier.v1i2.64
Muniroh, L. (2023). Pengaruh Modal, Lama Usaha, Lokasi dan Jenis Dagangan Terhadap Pendapatan Pedagang Pasar Tradisional (Studi Kasus Pasar Ketanggungan Kecamatan Ketanggungan Kabupaten Brebes). E-Journal Universitas Islam Negeri Prof. K.H. Saifuddin Zuhri. 5(2), 14-16.
Mutianisa, R., & Cahyani, R. R. (2024). Pemilihan Lokasi Usaha Terhadap Kesuksesan Usaha. JUKERDI: Jurnal Kewirausahaan Cerdas Dan Digital, 1(2), 10–17.
Nadya, A. and Syafri, S. (2019). Analisis Pengaruh Faktor Pertumbuhan Ekonomi, Pendidikan, dan Pengangguran Terhadap Ketimpangan Distribusi Pendapatan di Indonesia. Media Ekonomi, 27(1), 37-52. https://doi.org/10.25105/me.v27i1.5300
Nagle, T., Holden, R. (2018). The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making. Pearson PTR.
Nanang, N. and Pasharibu, Y. (2021). Brand Image, Lokasi, dan Fasilitas Sport Club Gym Terhadap Loyalitas Pelanggan. Jurnal Penelitian Dan Pengembangan Sains Dan Humaniora, 5(1), 125-132. https://doi.org/10.23887/jppsh.v5i1.33188
Natsir, K. and Waani, A. M. (2023). Pelatihan Pencatatan Keuangan UMKM Berbasis Digital. Jurnal Bakti Masyarakat Indonesia, 6(1), 23-27. https://doi.org/10.24912/jbmi.v6i1.20964
Nisa, A. K. and Indiani, N. L. P. (2023). Enhancing Customer Loyalty in The Cosmetic Industry: The Role of Store Location and Service Quality. Jurnal Ilmiah Manajemen Dan Bisnis, 8(2), 166-176. https://doi.org/10.38043/jimb.v8i2.4544
Nugraha, A. F., & Sabrina, F. (2024). Selection of Photocopy Business Branch Locations Using the Cut Off Point, AHP and Topsis Methods. Journal La Multiapp, 5(2), 78–88. https://doi.org/10.37899/journallamultiapp.v5i2.1180
Palit, J., Febriana, W., & Darusalam, D. (2023). Analisis Determinan Tingkat Pendapatan Pedagang Pasar Destinasi Digital di Daerah Kopang Lombok Tengah (Studi Kasus: Pasar Jelojok Kopang Lombok Tengah). Income : Digital Business Journal, 1(1), 67-75. https://doi.org/10.30812/income.v1i1.2921
Pande, I. T. P., Martini Dewi, N. P. (2020). Pengaruh Jam Kerja, Jenis Dagangan, dan Lokasi Usaha Terhadap Pendapatan Pedagang di Pasar Desa Pakraman Padangsambian. E-Jurnal Ekonomi Pembangunan Unud, 9(12), 2821 – 2851
Pemerintah Kabupaten Gianyar. (2023). Evaluasi Pemanfaatan DAK Pasar Tematik Ubud.
Peraturan Menteri Pekerjaan Umum Perumahan Rakyat No. 30/PRT/M/2006
Prasetya, P. B. W., & Lestari, N. P. N. E. (2023). Cashless Society: Tantangan Dan Kesiapan Pedagang Pasar Tradisional Di Kota Denpasar. Buletin Studi Ekonomi, 28(01), 83. https://doi.org/10.24843/bse.2023.v28.i01.p08
Purwoko, A., Patana, P., & Pradita, A. Y. (2022). Analysis of Financial Feasibility And Added Value of Mangrove Plants Processed Product: A Case Study in Kampung Nipah, North Sumatra Province, Indonesia. Journal of Sylva Indonesiana, 5(02), 148-161. https://doi.org/10.32734/jsi.v5i02.7211
Putra, D. S. (2021). Teori Ekonomi Mikro. PT. Muara Karya.
Putri Wiyandari, R. E. (2024). Pengaruh Perkembangan Ekonomi Digital, Digitalisasi Marketing dan Kesenjangan Usia Terhadap Pendapatan Pelaku Usaha UMKM di Kota Mojokerto Pasca Covid-19. E-Jurnal UPN Veteran Jawa Timur. 2(4), 1–9.
Rachmat, Zul & Harto, Budi & Fauzan, Rusydi & Umar, Sujana & Iwan, Syarifuddin & Kusnadi, Henri & Sudirjo, Frans & Made, I & Teuku, Murdana & Roza, Andi & Pasaribu, Johni & Zulfikar, Muhammad. (2023). Manajemen Pemasaran Perusahaan.
Rachmawati, D. W., Khasanah, U., Benned, M., & Susanto, Y. (2023). Pelatihan Pengelolaan SDM di Era Digital Pada UMKM Binaan Dinas Koperasi Dan Usaha Kecil. Jurnal Pengabdian Kepada Masyarakat, 1(4), 242-247. https://doi.org/10.59561/sabajaya.v1i128
Rahmadi, S., & Hastuti, D. (2023). Peran Pengelolaan Pasar dalam Meningkatkan Pendapatan Pedagang Pasar Rakyat Aur Duri. Studium: Jurnal Pengabdian Kepada Masyarakat, 3(1), 29–36. https://doi.org/10.53867/jpm.v3i1.71
Ramadhan, A., Rahim, M. S. R., Kom, S., Kom, M., & Utami, N. N. (2023). Teori Pendapatan (Studi Kasus: Pendapatan Petani Desa Medan Krio). Tahta Media, 02(2), 34–37.
Redempta Sewai B. K. Sulaona, Fransina W. Ballo, & Maria I. Hewe Tiwu. (2024). Pengaruh Aksebilitas Dan Fasilitas Pasar Terhadap Pendapatan Pedagang Di Pasar Pada Lewoleba. Kajian Ekonomi Dan Akuntansi Terapan, 1(2), 186–199.
Rinaldo, D., Sari, P. A., Sari, W. P., & Miharja, R. (2023). The Development of Good Micro, Small and Medium Enterprises Governance Indicators. Etikonomi, 22(1), 93-118. https://doi.org/10.15408/etk.v22i1.25625
Salameh, A. A., Hayat, N., & Ali, A. (2023). Reconnoitering The Effects of Risk and Knowledge on Use Intention For E-money Services Among Saudi Arabian Residents. Business Perspectives and Research, 12(1), 133-148. https://doi.org/10.1177/22785337221148841
Salsabila, D. L. (2023). Analisis Aksesibilitas Terhadap Bandara Internasional I Gusti Ngurah Rai dengan Moda Bus Transit. E-Jurnal Institut Teknologi Sepuluh Nopember, 13(2), 5-7.
Saragih, V. L. E., & Wenagama, I. W. (2022). Analisis Faktor-Faktor Yang Mempengaruhi Pendapatan Pedagang Di Pasar Ikan Kedonganan Kecamatan Kuta Kabupaten Badung. E-Jurnal Ekonomi Dan Bisnis Universitas Udayana, 11(06), 687. https://doi.org/10.24843/eeb.2022.v11.i06.p05
Sarfiah, S., Atmaja, H., & Verawati, D. (2019). UMKM Sebagai Pilar Membangun Ekonomi Bangsa. Jurnal REP (Riset Ekonomi Pembangunan), 4(2), 1–189. https://doi.org/10.31002/rep.v4i2.1952
Smith, Adam. (2000). The Wealth Of Nations Inquiry Into The Nature and Causes of The Wealth of Nations. III.
Sriyono, S., Andjani, S., & Irawan, M. F. (2023). Evaluation of Fintech’s Impact on Financial Inclusion in Indonesia: A Case Research on the Use of Digital Payment Services. The Management Journal of Binaniaga, 8(2), 91–102. https://doi.org/10.33062/mjb.v8i2.32
Sukirno, S, (2019). Mikroekonomi Teori Pengantar. Depok : Rajawali.
Susilo, A. (2023). Regulatory Technology Untuk Digitalisasi Proses Kepatuhan (Studi Kasus Bank Swasta Di Indonesia). Infotech Journal, 9(1), 252–258. https://doi.org/10.31949/infotech.v9i1.5460
Syabrinildi, S. (2024). Pemberdayaan Ekonomi Masyarakat Melalui Kemitraan Koperasi dan Usaha Mikro: Sebuah Studi Pada Sektor Pertanian. Innovative: Journal of Social Science Research, 4(3), 10822-10835. https://doi.org/10.31004/innovative.v4i3.10334
Syah, D. O., Rustanto, A. E., Estiana, R., Utami, R. T., & Susbiyantoro. (2023). Service Strategy on Tourism Business Development: Empirical Study on Purbalingga Panyatan Waterfall Tourism Spot. International Journal of Professional Business Review, 8(6), 10-12, https://doi.org/10.26668/businessreview/2023.v8i6.3030
Syahrul, M., Bakhtiar, B., & Jamaluddin, J. (2023). Pengaruh Revitalisasi Pasar Terhadap Pendapatan Pedagang Desa Batu-Batu Kecamatan Marioriawa Kabupaten Soppeng. Jurnal Administrasi Bisnis, 2(3), 254. https://doi.org/10.26858/jab.v2i3.51487
Tsakila, N. F., Wirahadi, M. A., Fadilah, A. A., & Simanjuntak, H. (2024). Analisis Dampak Fintech terhadap Kinerja dan Inovasi Perbankan di Era Ekonomi Digital. Indonesian Journal of Law and Justice, 1(4), 11. https://doi.org/10.47134/ijlj.v1i4.2787
Ugulumu, E., Nestory, M., & Mpasa, O. (2023). Factors Affecting Night Market Traders’ Performance in Tanzania: A Case of Forodhani Night Market in Unguja. RPJ: Rural Planning Journal, 25(1), 59-69. https://doi.org/10.59557/wm4dz957
Wardhani, A. K., & Lutfina, E. (2020). Application Culinary Decision Support System in Kudus City With Weighted Product Method Based on Mobile Phone. Journal of Computer Science and Engineering (JCSE), 1(1), 10–16. https://doi.org/10.36596/jcse.v1i1.17
Yahya, A., Affandy, A., & Narimawati, U. (2020). Pengembangan UMKM Melalui Pemanfaatan Model Layanan Fintech Syariah Ammana.id. Is The Best Accounting Information Systems and Information Technology Business Enterprise This Is Link for OJS Us, 5(2), 106–120. https://doi.org/10.34010/aisthebest.v5i2.3049
Yudha, B. A., Anas, S., Antopo, F., Linda, N., & Laela, B. (2024). Aplikasi Multiplatform Sayur Kita untuk Meningkatkan Efisiensi Pedagang Pasar. JTIM : Jurnal Teknologi Informasi dan Multimedia Aplikasi Multiplatform Sayur Kita untuk Meningkatkan. 6(2), 133–146.
Yusida, E., Putra, F. N. M., & Sumarsono, H. (2021). Dampak Relokasi Pasar Tradisional Terhadap Kondisi Sosial Ekonomi Pedagang di Pasar Kertosono Kabupaten Nganjuk. Ecoplan, 4(1), 54–66. https://doi.org/10.20527/ecoplan.v4i1.233
