Adi Hermawansyah et al. 2026. Digital Marketing Strategy in the Perspective of the Global Value Chain (GVC) of MSME Products: Case Study of Wedang Dayak. Harmony Management: International Journal of Management Science and Business. 3, 1 (Mar. 2026), 06–18. DOI:https://doi.org/10.70062/harmonymanagement.v3i1.519.