Mahyuddina Almas, Bambang Irawan, & Mochammad Farid. (2025). The Influence of E-Wom on Purchase Intention of Mixue Products with Brand Awareness as a Mediating Variable . Harmony Management: International Journal of Management Science and Business, 2(2), 195–205. https://doi.org/10.70062/harmonymanagement.v2i2.245