Nabila Dafiya Azhar, Dorothy Rouly Haratua Pandjaitan, & Mudji Rachmat Ramelan. (2025). The Influence of Electronic Word of Mouth (eWOM) on TikTok on Purchase Intention of Azarine Serum Beauty Products at Wahana Kosmetika Indonesia. Harmony Management: International Journal of Management Science and Business, 2(2), 206–217. https://doi.org/10.70062/harmonymanagement.v2i2.257