MUHAMMAD TODY ARSYIANTO; SUDARMIATIN SUDARMIATIN. The Role of Experiential Marketing in Building Brand Equity and Customer Loyalty of MSMEs in the Digital Age : A Case Study on International Markets. Harmony Management: International Journal of Management Science and Business, [S. l.], v. 2, n. 2, p. 01–05, 2025. DOI: 10.70062/harmonymanagement.v2i2.205. Disponível em: https://management.ifrel.org/index.php/HarmonyManagement/article/view/205. Acesso em: 28 mar. 2026.