MAHYUDDINA ALMAS; BAMBANG IRAWAN; MOCHAMMAD FARID. The Influence of E-Wom on Purchase Intention of Mixue Products with Brand Awareness as a Mediating Variable . Harmony Management: International Journal of Management Science and Business, [S. l.], v. 2, n. 2, p. 195–205, 2025. DOI: 10.70062/harmonymanagement.v2i2.245. Disponível em: https://management.ifrel.org/index.php/HarmonyManagement/article/view/245. Acesso em: 28 mar. 2026.