NABILA DAFIYA AZHAR; DOROTHY ROULY HARATUA PANDJAITAN; MUDJI RACHMAT RAMELAN. The Influence of Electronic Word of Mouth (eWOM) on TikTok on Purchase Intention of Azarine Serum Beauty Products at Wahana Kosmetika Indonesia. Harmony Management: International Journal of Management Science and Business, [S. l.], v. 2, n. 2, p. 206–217, 2025. DOI: 10.70062/harmonymanagement.v2i2.257. Disponível em: https://management.ifrel.org/index.php/HarmonyManagement/article/view/257. Acesso em: 28 mar. 2026.