Muhammad Tody Arsyianto, and Sudarmiatin Sudarmiatin. “The Role of Experiential Marketing in Building Brand Equity and Customer Loyalty of MSMEs in the Digital Age : A Case Study on International Markets”. Harmony Management: International Journal of Management Science and Business 2, no. 2 (May 6, 2025): 01–05. Accessed March 28, 2026. https://management.ifrel.org/index.php/HarmonyManagement/article/view/205.