1.
Muhammad Tody Arsyianto, Sudarmiatin Sudarmiatin. The Role of Experiential Marketing in Building Brand Equity and Customer Loyalty of MSMEs in the Digital Age : A Case Study on International Markets. HarmonyManagement [Internet]. 2025 May 6 [cited 2026 Mar. 28];2(2):01-5. Available from: https://management.ifrel.org/index.php/HarmonyManagement/article/view/205