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  • The Influence of Electronic Word of Mouth (eWOM) on TikTok on Purchase Intention of Azarine Serum Beauty Products at Wahana Kosmetika Indonesia

    Nabila Dafiya Azhar,  Universitas Lampung ,  Indonesia
    Dorothy Rouly Haratua Pandjaitan,  Universitas Lampung ,  Indonesia
    Mudji Rachmat Ramelan,  Universitas Lampung ,  Indonesia
    206-217
    2025-06-17
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E-ISSN .: 3063-6248 :.
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P-ISSN .: 3048-4189 :.
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Vol 1 No 3 September 2024
Vol 1 No 4 December 2024
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