WENNY EKA PRASETIAWAN; BUDI EKO SOETJIPTO. The Effectiveness of Experiential Marketing in Increasing Brand Awareness and Loyalty of MSME Consumers in the Global Market : A Mixed-Methods Approach. Management Dynamics: International Journal of Management and Digital Sciences, [S. l.], v. 2, n. 2, p. 148–152, 2025. DOI: 10.70062/managementdynamics.v2i2.198. Disponível em: https://management.ifrel.org/index.php/ManagementDynamics/article/view/198. Acesso em: 2 mar. 2026.