The Influence of Perceived Ease of Use and Perceived Usefulness on The Continuance Intention of Kopra by Mandiri which is Mediated by The Trust in The Tapal Kuda Area
DOI:
https://doi.org/10.70062/globalmanagement.v2i1.52Keywords:
perceived ease of use, and perceived usefulness, trust, continuance intentionAbstract
This research aimed to determine the influenced of perceived ease of use and perceived usefulness on continuance intention of Kopra by Mandiri which is mediated by trust in the Tapal Kuda area. This research used the Explanatory Research type. Researchers used the proportional random sampling method or random sampling. The author used the determination of the sample size in this research based on the Slovin method as a measuring tool for calculating sample size so that research could be made easier. The number of research samples determined using the Slovin formula was 321 people. The data analysis method used Structural Equation Modeling (SEM) with the SmaprtPLS application. The results of the research showed that Perceived Ease of Use influenced Trust Kopra by Mandiri in the Tapal Kuda area. Perceived Usefulness influenced Trust Kopra by Mandiri in the Tapal Kuda area. Perceived Ease of Use influenced Continuance Intention of Kopra by Mandiri in the Tapal Kuda area. Perceived Usefulness influenced Continuance Intention of Kopra by Mandiri in the Tapal Kuda area. Trust influenced the Continuance Intention of Kopra by Mandiri in the Tapal Kuda area. Trust mediated the influence of Perceived Ease of Use on Continuance Intention of Kopra by Mandiri in the Tapal Kuda area. Trust mediated the influence of Perceived Usefulness on Continuance Intention of Kopra by Mandiri in the Tapal Kuda area.
References
Aisyah, S. (2020). Manajemen Pemasaran. CV. Alfabeta. Bandung.
Anifa, N., & Sanaji, S. (2022). Augmented Reality Users: The Effect Of Perceived Ease Of Use, Perceived Usefulness, And Customer Experience On Continuance intention. Journal Of Business And Management Review, 3(3). Https://Doi.Org/10.47153/Jbmr33.3462022
Dewi, L. (2022). Relationship Usefulness, Perceived Ease of Use To Continuance intention E-Money: Does Trust Matter? (At Management Students in Private Universitas). Business and Accounting Research (IJEBAR) Peer Reviewed-International Journal, 6(4).
Ghozali, I. (2018). Aolikasi Analisis Multivariant Dengan Program Ibm Spss 25 Edisi 9. International Journal Of Physiology.
Gunawan, A. A., Natalia, I. C., Febriati, P., & Hartono, V. V. (2021). Online Continuance intention: Empirical Study On The Fashion Market Shopee. Widya Manajemen, 3(2). Https://Doi.Org/10.32795/Widyamanajemen.V3i2.1696
Halim, F., Zukhruf Kurniullah, A., Butarbutar Efendi, M., Sudarso, A., Purba, B., Lie, D., Parulian Simarmata, H., Sisca, Adi Permadi, L., & Novela, V. (2021). Manajemen Pemasaran Jasa. In Manajemen Pemasaran Jasa.
https://doi.org/10.24036/jkmb.10884800
Jatimoyo, D., Rohman, F., & Djazuli, A. (2021). The effect of perceived ease of use on continuance intention through perceived usefulness and trust. International Journal of Research in Business and Social Science (2147- 4478), 10(4). https://doi.org/10.20525/ijrbs.v10i4.1223
Jatmiko, Anggarani, A., & Sudarwan. (2020). Buku Ajar Manajemen Pemasaran. In Universitas Esa Unggul.
Keni, K. (2020). How Perceived Usefulness and Perceived Ease of Use Affecting Intent to Repurchase? Jurnal Manajemen, 24(3). https://doi.org/10.24912/jm.v24i3.680
Luh, N., Sawitri, P. W., Ayu, G., & Giantari, K. (2020). The Role Of Trust Mediates The Effect Of Perceived Ease Of Use And Perceived Usefulness On Online Continuance intention. American Journal Of Humanities And Social Sciences Research, 1.
Lupiyoadi. (2021). Manajemen Pemasaran. In Yayasan Kita Menulis.
Mappeaty Sudirman, M., Aisjah, S., & Rohman, F. (2022). The Antecedents Of Continuance intention In The Indonesian E-Commerce Marketplace Mediating Role Of Trust. International Journal Of Research In Business And Social Science (2147- 4478), 11(8). Https://Doi.Org/10.20525/Ijrbs.V11i8.2149
Musfar, T. F. (2020). Buku Ajar Manajemen Pemasaran : Bauran Pemasaran Sebagai Materi Pokok Dalam... - Google Books. In Media Sains Indonesia.
Nursal, F. (2022). Manajemen Pemasaran. Rena Cipta Mandiri.
Promotion, And E-Trust On Continuance intentions At E-Commerce Shopee In Dki Jakarta. Baskara: Journal Of Business And Entrepreneurship, 5(2). Https://Doi.Org/10.54268/Baskara.5.2.193-205
Putri, I. G. A. M. S. (2021). The Effect of Perceived Usefulness, Trust, and Perceived Enjoyment on Continuance intention: Study on Fashion Products. American Journal of Humanities and Social Sciences Research, 5(5). Rahmiati, R., & Yuannita, I. I. (2019). The influence of trust, perceived usefulness, perceived ease of use, and attitude on continuance intention. Jurnal Kajian Manajemen Bisnis, 8(1).
Setiawan, R. N. B., & Sunyoto, D. (2022). Manajemen Pemasaran (Pendekatan Konsep Dan Psikologi Bisnis).Cv Eureka Media Aksara, 1.
Sudarsono, H. (2020). Buku Ajar Manajemen Pemasaran - Google Buku. In Cv. Pustaka Abadi.
Sugiyono. (2018). Sugiyono Metode Penelitian Kuantitatif Kualitatif. Metode Penelitian Kuantitatif Kualitatif. Syachrony, M. I., Hamdan, H., & Ilhamalimy, R. R. (2023). The Effect Of E-Service Quality, Website Quality,
Syaharani, D. P., & Yasa, N. N. K. (2022). The Role Of Trust As Mediation Between Perceived Usefulness And Perceived Ease Of Use On Continuance intention. European Journal Of Development Studies, 2(3). Https://Doi.Org/10.24018/Ejdevelop.2022.2.3.91
Wafiyyah, R. S., & Kusumadewi, N. I M. W. (2021). The Effect Of Perceived Usefulness, Perceived Ease Of Use, And Trust On Continuance intention On E-Commerce Shopee. Ijiset-International Journal Of Innovative Science, Engineering & Technology, 8(7).
Wicaksono, S. R. (2022). Teori Dasar Technology Acceptance Model. CV. Seribu Bintang.
Wilson, N. (2019). The Impact Of Perceived Usefulness And Perceived Ease-Of-Use Toward Continuance intention In The Indonesian E-Commerce Industry. Jurnal Manajemen Indonesia, 19(3). Https://Doi.Org/10.25124/Jmi.V19i3.2412
Yulia, V. (2023). Effect Of Perceived Usefulness, Perceived Ease Of Use, And Perceived Price To Continuance intention: Mediating Role Of Perceived Trust. International Journal Of Innovative Science And Research Technology, 8(1).
