Application of the Balance Scorecard as an Instrument for Evaluation of Service Performance in Animal Parks
DOI:
https://doi.org/10.70062/managementdynamics.v1i1.1Keywords:
Balance Scorecard, Animal Park, Service Performance EvaluationAbstract
This research aims to evaluate service performance at the Animal Park through the application of the Balance Scorecard (BSC) as an evaluation instrument. The research method used involves qualitative and quantitative analysis to measure performance aspects including finance, customers, internal processes, and learning and growth. Data collection was carried out through interviews, observation and documentation analysis. The research results show that the application of BSC helps in understanding the balance between financial and non-financial aspects in evaluating service performance in Animal Parks. This evaluation provides comprehensive insight into various dimensions of performance, enabling management to identify areas of strength and weakness, and design effective improvement strategies.
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