Examining the Role of Information Technology, Creativity, and Business Capital in Supporting MSMEs Sustainability in Bandar Lampung's Fashion Industry
DOI:
https://doi.org/10.70062/globalmanagement.v1i4.25Keywords:
Information Technology, Creativity, Business CapitalAbstract
The Indonesian economy is largely driven by Micro, Small, and Medium Enterprises (MSMEs), which play a vital role in economic growth. MSMEs have proven resilient during economic crises. This study analyzes the impact of Information Technology, Creativity, and Business Capital on MSME sustainability using quantitative methods. Data from 115 MSMEs were gathered through structured questionnaires. The t-test results reveal that Creativity significantly influences MSME sustainability. Similarly, Information Technology and Business Capital have significant positive impacts, aligning with existing literature. The coefficient of determination (R²) of 43.7% shows that these three variables explain variations in MSME sustainability. To enhance Information Technology utilization, MSMEs should improve data systems and provide training for managers. Creativity can be strengthened by fostering innovation and organizing brainstorming sessions. For Business Capital, MSMEs need investment strategies focused on long-term growth. Additionally, increasing market value through product innovation and collaboration is crucial. These efforts are expected to support the sustainability of MSMEs in Bandar Lampung’s fashion sector.
References
Al-Dawiyah, T., & Sugianto. (2023). Pengaruh media sosial, kreativitas dan modal usaha terhadap keberlanjutan usaha UMKM dalam kerangka maqashid syariah. Kabilah: Journal of Social Community, 1(1), 1–10.
Azzahra, C. I., Suyanto, & Darmayanti, E. F. (2021). Pengaruh kreativitas, modal usaha, diversifikasi produk dan kebijakan pemerintah terhadap keberlanjutan bisnis UMKM (Studi pada UMKM bidang perdagangan di Kelurahan Iringmulyo Kota Metro). Jurnal Akuntansi Aktiva, 2(1).
Boso, N., Cadogan, J. W., & Story, V. (2012). Complementary effect of entrepreneurial and market orientations on export new product success under differing levels of competitive intensity and financial capital. International Business Review.
Diharto, A. K. (2022). Manajemen inovasi dan kreativitas. Gerbang Media Aksara.
Diskominfo. (2022). Survei permodalan UMKM. Diskominfo Bandar Lampung. https://diskominfo.bandarlampungkota.go.id
Djalic, N., Nikolic, M., Bakator, M., & Erceg, Z. (2021). Modeling the influence of information systems on sustainable business performance and competitiveness. MDPI Journal Sustainability, 1(1), 2–24.
Fatimah, S., & Azlina, N. (2021). Pengaruh teknologi informasi dan inovasi terhadap kinerja usaha kecil dan menengah (UKM) (Studi pada UKM berbasis online di Kota Dumai). Jurnal Riset Akuntansi dan Perbankan, 15(1), 444–457.
Ghozali, I. (2018). Aplikasi analisis multivariat dengan program IBM SPSS (Edisi 9). Badan Penerbit Universitas Diponegoro.
Hair, J. R., Babin, B., & Black, W. (2014). Multivariate data analysis. Cengage.
Hariyanto, M., & Le, M. (2023). Pengaruh kreativitas, pengetahuan kewirausahaan, dan media sosial terhadap keberhasilan usaha UMKM. Jurnal Manajerial dan Kewirausahaan, 05(1), 511–516.
Kisin, D. L., & Setyahuni, S. W. (2024). Pengaruh literasi keuangan, inklusi keuangan dan teknologi finansial (fintech) terhadap keberlanjutan UMKM di Kota Semarang. Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (Jebma), 1(1), 1–10.
Liantifa, M. (2023). Karakteristik wirausaha, modal usaha dan strategi pemasaran terhadap perkembangan UMKM. Jurnal Cahaya Mandalika, 4(1), 740–753.
Pratama, M., Putra, G., & Isa, M. (2022). Pengaruh orientasi pasar dan kreativitas strategi pemasaran terhadap kinerja pemasaran yang dimediasi oleh inovasi produk (Studi empiris pada kerajinan gitar di Desa Baki, Sukoharjo). E-Coops Day, 03, 75–80.
Sugiyono. (2019). Metode penelitian kuantitatif, kualitatif, dan R&D. Alfabeta.
Supriadi, D. (2017). Implementasi manajemen inovasi dan kreativitas guru dalam meningkatkan mutu pembelajaran. IJEMAR Indonesian Journal of Education Management & Administration Review, 1(1), 125–132.
Taufik, A., Sudarsono, B. G. Budiyantara, A., Sudaryana, I. K., & Muryono, T. T. (2022). Pengantar teknologi informasi. Pena Persada.
Urban, B., & Naidoo, R. (2012). Business sustainability: Empirical evidence on operational skills in SMEs in South Africa. Journal of Small Business and Enterprise Development.
Wahyuni, N., Diba, F., Budiarti, A., & Farida. (2023). Faktor-faktor yang mempengaruhi keberhasilan usaha pelaku UKM di wilayah Sumur Batu Kecamatan Kemayoran. Jurnal Ikraith-Ekonomika, 1(1), 87–97.
Wang, G., & Netemeyer, G. R. (2004). Salesperson creative performance: Conceptualization, measurement, and nomological validity. Journal of Business Research.
Wijaya, L. D., & Simamora, V. (2022). Pengaruh kapabilitas teknologi informasi dan kapabilitas inovasi terhadap strategi dan dampaknya terhadap keunggulan bersaing UMKM kuliner. Jurnal Ilmiah Akuntansi dan Bisnis, 07(01), 51–56.
