Business Development Strategy With Balanced Method Scorecard (BSC) in Probolinggo Furniture Industrial Village
DOI:
https://doi.org/10.70062/globalmanagement.v2i1.45Keywords:
Balanced Scorecard (BSC), Business Development, Probolinggo Furniture IndustryAbstract
This study aims to analyze the business development strategy implemented by the furniture industry community in Probolinggo using the balanced scorecard (BSC) method. The method used in this study is a qualitative descriptive analysis method by conducting interviews, observations, and data documentation in collecting the necessary data. Interviews were conducted on 12 informants consisting of 5 informants from business owners in Jorongan Village, Probolinggo, 3 informants from employees, and 4 from consumers. The results of the study based on the Balanced Scorecard through 4 measurement perspectives show that the financial perspective has decreased in ROI, current ratio , and operating ratio. The growth and learning perspective lacks training for employees and does not utilize technology in the form of social media in its marketing process. The company's readiness in implementing BSC must pay attention to the implementation of a BSC-based performance measurement system by first evaluating the suitability of the characteristics and readiness of the company in implementing BSC. Things that must be prepared are evaluating performance so that it can reflect activities in the company in accordance with the vision, mission, strategy, and objectives that have been set.
References
Ahmad . (2020). Strategic Management . NAS, Media Pustaka.
Berutu, F, A., Salim, R, J., Situmorang, R, R., Januardin., & Saragih, R, B. 2024. Business Development Strategy Analysis (Case Study in Ucok Durian). Journal of Economic Hope (MEGA) . 2(1)
Gomez, A, M, M., Ganfornina, M, P., Gutierrez, M, J, A., Garrido, A, A., & Ruiz, J, R, L. (2024). Balanced Scorecard For Circular Economy: A Methodology For Sustainable Organizational Transformation . Sustainability . 16(1464).
Handayani, A and Sarwono, A, E. 2021. Strategic Management Textbook . Unisri Press.
Hiktaop, K., & Meilvidiri, W. (2021). Identification of Balanced Scorecard -Based Performance Management Strategy Planning System . Journal of Economics & Social. 12(1).
Jaya, IM LM (2020). Quantitative and Qualitative Research Methods: Theory, Application, and Real Research . Quadrant.
Kaplan, R , S., & Norton, D , P. ( 2000 ) . Balanced Scorecard: Set Strategy Become Action . Erlangga.
Kaplan, R. S., & Norton, D. P. (1996). Using The Balanced Scorecard As A Strategic Management System. Harvard Business Review. 74(1).
Kober, R., & Northcott, D. (2021). Testing Cause-And-Effect Relationships Within A Balanced Scorecard. Accounting And Finance, 61(S1), 1815 – 1849. Https://Doi.Org/10.1111/Acfi.12645
Mahartati, S, Z, I., Sriwinarti, N, K., & Septian, D. (2023). Analysis of PT. Pos Indonesia Performance Level Measured Using Balanced Scorecard Method With Six Sigma. Economic, Accounting and Taxation Research . 4( 2)
Mawuntu, P, S, T., & Aotama, R, C. (2022). Measuring MSME Performance Based on Key Performance Indicators (KPI) Balanced Scorecard Method . Economic Discourse (Journal of Economics, Business, and Accounting) , 21(1)
Mekasari, F, K ,. & Priminingtyas, D, N. (2022). Probiotic Instant Noodle Business Development Strategy Using Balanced Scorecard Method and Blue Ocean Strategy (Case Study on Moodleku UMKM, Kedungkandang District, Malang City). Journal of Agricultural Economics and Agribusiness (JEPA). 6(4).
Monika, A., & Wijaya, F. (2024). Business Development Strategy of Farmer Groups in Bandung Regency. Journal of Management Science (JMAS ). 7(1).
Muchlishoh, R., Syukron, A., & Soolany, C. (2021). Implementation Analysis Of The Development Strategy Of Baitul Maal Wa Tamwil Ben Sejahtera Kroya Using Swot Method And Balanced Scorecard. Journal Of Agricultural And Biosystem Engineering Research (JABER). 2(1)
Muhadjir, A. (2020). Strategic Management, Competitiveness and Globalization . Sasanti Institute.
Muhamad, D, A., Witria, N., Erimina, H., & Suripto. (2024). Implementation of Balanced Scorecard in Coffee Shop and Restaurant Business in Bogor. As-Syirkah: Islamic Economics & Financial Journal. 3(1)
Muhammad, F, M., Ratih, P., & Andi, T, H. (2022). Analysis of Entrepreneurial Orientation and Product Diversification on Business Success Through the Business Development Process (Case Study of Shahah UMKM, Demak Regency). Journal of Management, Business, and Accounting . 20(3)
Nur Irawan, MR (2019). Implementation of Balanced Scorecard as a Benchmark for Performance Measurement at Elresas Lamongan Hotel. Journal of Management , 4(3).
Pangestu, J, C. (2021). Development Strategy in Non-Financial Perspective of Balanced Scorecard Method to Improve Financial Performance of MSMEs in Indonesia During the Covid-19 Pandemic. Jurnal Lentera Akuntansi . 6(1)
Patimah, S, N. & Wijaya, F. (2024). Business Development Strategy in Healthy Food UMKM Waurung Lotek Ibu Cucu. National Journal of Marketing Risk Management & Human Resources . 5(2)
Priska, S, T, M., Thelma, M., & Reynaldo, C, A. (2022). Measuring MSME Performance Based on Key Performance Indicators (KPI) Balanced Scorecard Method . Economic Discourse (Journal of Economics, Business, and Accounting ). 21(1).
Rangkuti, Freddy. 2009. SWOT Analysis Techniques for Dissecting Business Cases Jakarta: Pt Gramedia Pustaka.
Ryan, A. & Rina, K. (2019). Evaluation and Development of Company Business Strategy Using Balanced Scorecard . Calibration Journal of Garut Technology College. 17(1)
Sekar, Y. (2024). Analysis Of The Effectiveness Of Business Development Strategies At PT Euwigajah Package. Management Studies And Entrepreneurship Journal . 5(2)
Sinaga, M, H., & Tarigan, W, J. (2022). Performance Measurement Analysis to Evaluate Strategic Planning Using Balance Scorecard. Research & Accounting Journal. 6(2)
Solihin, Ismail, 2007. Understanding Business Plans. Jakarta: Salemba Empat.
Sudiantini, Dian 2022. Strategic Management. CV. Pena Persada.
Sugiyono. 2020. Qualitative Research Methods. Bandung: Alfabeta.
Suhaety, Y., Mulyati, Fadillah, M. (2021). Analysis of Samawa Furniture Business Development Strategy in Kadai 2, Woja District. Ainara Journal (Journal of Research and PKM in the Field of Educational Sciences) . 2(3).
Sujarweni, Wiratna. 2019. Research Methodology, Yogyakarta: Pustaka Baru Press.
Supriyadi, Iskandar Yusuf. 2021. Strategic Business Development of Polosan Mas Ibing With The Business Model Canvas Approach. Proceedings Of The International Conference On Economics, Management And Accounting (ICEMAC).
Utari, N, K, M, T., Naufallina, D., Suryanto, B., & Mayasari, E. (2024). Planning Strategy for Developing Fruit Shop Business "Nu Mesari Buah" Using SWOT Analysis and QSPMQ Method ( Quantitative Strategic Planning Matrix ). Journal of Business and Management Science Barat . 2(01)
Vira, S, P, A., Mochamad, M, A, R., & Rezi, M ,T , P. (2024). Evaluation and Development Strategy of “Chokelat Pena” Business. Bandung Conference Series: Business And Management. 4(1)
Wahyudi, K., Pratiwi, N, A., & Eliza, M. (2021). Implementation of Balanced Scorecard and SWOT Analysis in Strategy Design at Regional-Owned Enterprise PT Bank X. Journal of Economics , 9(4)
Yunus, M., Sari, I, A, & Wahyuhastutik, N. 2021. MSME Development Strategy in Central Java Province Through Balanced Scorecard SWOT Analysis Approach. Economic & Financial Studies . Vol, 5. No 3.
